Reporting preview
Pipeline by channel and service line.
Qualified Calls
+42%
vs. prior period
Booked Rate
31%
of qualified calls
Channel mix
- Google Organic44%
- Google Ads36%
- Maps / Profile20%
Preview layout — not client data.
Service businesses
A website that earns its keep.
Matterfield builds websites and growth programs for contractors and local service businesses that want more calls, better leads, and a clearer path to revenue. We launch in 21 days or your first month is free.
After you reach out
- Book the Call
- 90-Day Plan Delivered
- Launch in 21 Days
Speed
Launch in 21 days or first month free
Conversion
Built to turn visitors into calls and estimates
Transparency
Monthly reporting by source with clear next moves
Partnership
Strategist aligned with owner and office lead
Market benchmarks
What local buyers do before they call.
Published research on how people search, verify, and choose a provider.
Market Signal
97%
Consumers reading local business reviews
Local buyers still rely heavily on review proof before selecting providers.
Source: BrightLocal LCRS 2026
Market Signal
20%
Local searches starting in map apps
Google/Apple/Bing Maps are now a primary local discovery surface, not a secondary one.
Market Signal
8.62%
Search ad CVR (Home & Home Improvement)
Paid search can convert well in this vertical when intent and landing flow are tight.
Market Signal
67%
Searchers who check reviews after local search
Post-search trust validation is common, so reputation and response quality directly affect conversion.
What you get
Everything needed to turn searches into jobs.
matterfield ties your site and local presence into one system. We don't hand off a file and wish you luck.
Module 01
Fast-Launch Website Build
Custom setup for local service conversion: clear pathways, trust proof, and quote-first call flow. Lives in ~21 days after kickoff and content approval.
Outcome
Shorter path from search to booked estimate.
Module 02
Managed Local SEO
Service and location content, Google Business Profile, and technical fixes for seasonal rhythm and quote-intent demand.
Outcome
More organic leads from people actively searching.
Module 03
Hosting, Security, and Maintenance
Uptime, backups, performance monitoring, and routine updates. Fewer internal fire drills.
Outcome
No leads lost to downtime or a broken form.
Module 04
Reporting + Monthly Improvements
Monthly scorecards with call-quality tie-in. Improvements tied to revenue, not vanity metrics.
Outcome
Clearer picture of what's producing leads over time.
The problem
Most service business sites leak revenue.
Your crews are ready and dispatch works, but the site treats every visitor the same, local SEO stays thin, and you cannot trace booked estimates back to source. Most agencies take the check, hand off a file, and call it a launch.
Owner Operators
Owners who want spend tied to trucks on the road and weekly revenue.
General Managers
GMs watching call volume, dispatch efficiency, and booked-estimate rate.
Local Service Teams
Contractors, trades, and local service businesses with search-driven demand.
Where it shows up
- 01Qualified leads bounce before they call: the site doesn't match intent
- 02Local SEO stays thin on weak pages, Google Business Profile untended
- 03You can't trace a booked estimate to its source, so spend keeps drifting
- 04Sites sold without pipeline accountability, or rising cost per lead
Pricing
Pricing built for trades.
Three tiers. Posted prices. Month-to-month. Most clients stay three years.
Field
For operations under $1M in revenue.
Solo operators ready to be findable.
$749/mo
- Custom 5-page site, live in 7 business days
- Structured for AI and local search discovery
- Google Business Profile setup and sync
- Call tracking, 1 number
- Live visibility dashboard
- 1 content update per month
- Email support, 24-hour response
Most chosen
Forge
For operations doing $1M to $3M in revenue.
Growing operations that need lead flow.
$1,890/mo
- Everything in Field
- Up to 15 service and location pages
- Weekly content and technical updates
- Review generation (post-job SMS and email)
- Local citations across 60+ directories
- Call tracking, 3 numbers
- Monthly competitor visibility report
- Phone support
Factory
For operations doing $3M+ or multi-location.
Built to dominate a market.
$4,490/mo
- Everything in Forge
- Unlimited service + location pages
- Dedicated account lead
- Paid ads management (Google Ads + Local Services Ads)
- Custom integrations (CRM, dispatch, ServiceTitan)
- Monthly strategy review call
- Unlimited tracked numbers
- 4-hour response SLA
Proof
What we hear after 90 days.
Representative themes from teams that prioritize booked estimates over vanity dashboards.
““Fewer wasted retainers. I can see exactly what produced the call.”
““The clearer site shortens sales calls. Customers already know what to expect.”
““Direct reporting and channel clarity. No more guessing which spend is working.”
How it works
Get found. Get chosen. Improve monthly.
Not a deck handoff. We run visibility, conversion, and scorecards continuously.
01
Phase 01
Get Found
Local SEO, Google Business Profile, and service-area pages that meet people where they're already searching.
02
Phase 02
Get Chosen
Fast-launch pages with clear pathways, trust proof, and quote-first call flow, tuned for how your office books jobs.
03
Phase 03
Improve Monthly
Monthly scorecards by source plus ongoing improvements and call-quality tie-in, so you know what moved and what to ship next.
FAQ
Questions before you book.
Want to talk it through? Book a strategy call.
How quickly can we launch?
Most launches land in ~21 days after kickoff and content approval. Launch in 21 days or first month free.
Who should attend strategy and monthly reviews?
Best results come when the owner or GM joins with the office/dispatch lead so marketing and call handling stay aligned.
Do you work with non-home-service businesses?
The core program is tuned for contractors and local service businesses. We take adjacent niches case-by-case.
Is there a contract?
No. Month-to-month. You can cancel any time with 30 days notice.
Can I take the site with me if I leave?
Your domain, your content, your leads, and your Google Business Profile are yours from day one. Because our sites are built on a high-performance stack to ensure that 21-day launch, we host and maintain them as part of the service. If you ever decide to leave, you can take your assets with you, or purchase a permanent license to the site code itself. No hostage situations—just clean handoffs.
Are there any setup fees or hidden costs?
No setup fees. The monthly price is the price.
Can you improve our existing site instead of rebuilding?
Yes. We audit first and recommend rebuild vs optimization based on conversion and technical constraints.