Module 01
Fast-Launch Website Build
Custom setup for local service conversion: clear pathways, trust proof, and quote-first call flow. Lives in ~21 days after kickoff and content approval.
Outcome
Shorter path from search to booked estimate.
Home services focus
Emergency pathways. Seasonality. Dispatch-ready flows.
Runs the way your shop runs: quote intent, local visibility, crews, maps, and tracking that holds up Monday morning.
Reality
HVAC, plumbing, electrical, and roofing: We build sites and local growth rhythms for crews on the truck, not window shoppers scrolling a brochure. Emergency paths, seasonal service pages, and quote-first journeys so Matterfield supports booked calls and tracked estimates, not dashboards full of noise.
Best fit
Trades
HVAC, plumbing, roofing, electrical, remodeling, garage doors, and multi-trade businesses.
Team size
Owner-led operators with teams of about 5–50 people.
What you get
Everything needed to turn searches into jobs.
matterfield ties your site and local presence into one system. We don't disappear after launch. Every month we review with owner and office leadership so marketing stays tied to call-handling quality, booked estimates, and revenue by service line.
Module 02
Managed Local SEO
Service and location content, Google Business Profile, and technical fixes for seasonal rhythm and quote-intent demand.
Outcome
More organic leads from people actively searching.
Module 03
Hosting, Security, and Maintenance
Uptime, backups, performance monitoring, and routine updates. Fewer internal fire drills.
Outcome
No leads lost to downtime or a broken form.
Module 04
Reporting + Monthly Improvements
Monthly scorecards with call-quality tie-in. Improvements tied to revenue, not vanity metrics.
Outcome
Clearer picture of what's producing leads over time.
Next step
Book a short call on phones, crews, and seasonality.
Fifteen minutes. If we are a fit, you get a written 90-day plan, not a generic pitch.